Web Design Glasgow Tips Businesses Need To Know

web design glasgow

Your companies website is literally the face of your business in the online world.  It is the main source of information and identity for customers to relate with and it is an important element of your marketing mix.  Whether you are a new company just starting out, or you are an established veteran organisation, these tips will help you build a great website and hopefully steer you away from making mistakes that could end up being costly to your business.  Web design Glasgow experts will guide you through the process and help you on your journey.

web design glasgow

Web Design Glasgow Business Sectors

When considering a web design it is important to that about the sector you are placed in and the current state of the market.  If there is potential to take a large market share with your business, then the website should be relatively simple in order to transmit transparency and clarity over what you do as a business.  If you are operating in a crowded market place and realistically only have control over a small slice of the market, then it is important to showcase what makes you different from everyone else.  Find a web design Glasgow based agency that understands the ins and outs of your company within the marketplace.

web design glasgow

Web Design Responsiveness

Hopefully as a business operator in 2019, you understand the power that lies within reaching customers on mobile platforms.  Over half of all product searches are now performed on a mobile device, and if you are not actively trying to reach customers in this area then you are essentially halving your inbound leads and enquiries.   One thing to consider is whether or not your current or future website is mobile responsive.  This simply means does it look as good on a mobile as it does on a desktop.  Often website that have been poorly optimised for mobile browsing will appear clunky and will not perform as well as it should.  Sometime pages will not show at all, and sometimes content and buttons will be missing.  Studies have shown that if a user cannot find what they are looking for quickly and easily then they will leave and navigate to another site. 

designer

Future-proof With Web Design Glasgow

One of the most important things when choosing a partner to work with as your web designer is building and keeping your site future-proof.  This simply means that in a few years time when technology and online platforms had taken a few leaps forward, your site is still current and relevant.  The internet is a fast-changing dynamic environment and you want to make sure you stay on top of updates, changes and trends that are constantly happening.  A web design Glasgow agency should be able to keep you informed of any major changes that could happen and they should support you through your journey. 

web design glasgow

Transparency

A lot of large enterprises are recognising the shift towards complete transparency in their products and services.  Consumers today are more informed than ever and they hold so much information when it comes to making buying decisions.  A web designer should be able to translate your mission and objective to your customers through every aspect of your website, from the home page to the checkout.  This is what keeps customers trust and respect in what you do as a business. 

Why Are Websites So Expensive To Make?

website design

It is no secret that web design companies can charge lucrative sums for slick websites that have a lot of elements.  If a website requires custom coding to make feature-rich pages, the time and manpower required can really escalate and the costs involved will spiral out of control.

It is not uncommon for big website design projects to fetch millions of dollars for large scale companies that have a lot of needs when it comes to the usability and performance of the website.  Some notable website builds that cost millions to make include carinsurance.com which is an American car insurer that paid $50 million for their site build in 2010, and rental company vacationrentals.com cost around $35 million to make.

One thing to consider when building a website is that it is not the fancy animations, widgets and tools that makes building them so expensive.  These can take time to build and will contribute to the overall cost, but it is the design and flow of the user interface that really adds value to a website and therefore it costs a great deal to execute this element properly. 

A hefty amount of research into target demographics and how they think and act in a buying situation is needed to properly understand exactly how the website should flow.  This is particularly important for any e-commerce site, as the actual process of buying a product can vastly affect whether or not a customer follows through with the purchase. 

One recent example of a lengthy and costly website build is the British Army’s complete website overhaul that took over four years to finish and ended up costing well over 100 million pounds.  That is a huge sum of money, and the agency that was tasked to build the site said that they had underestimated the elements that make up the website. 

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